Shoppers and influencer-savvy shoppers. Shoppers with an affinity for social media are those users who have indicated that they have become aware of a product or service through social media. Shoppers with an affinity for influencers on the other hand are those users product recommendations from influencers. A key result of this study was that % of those surveyed had already become aware of a product via social media. The most important social media channels are Facebook % and YouTube %. Instagram % is behind WhatsApp % in th place. Basically according to the study it is clear that influencers have a high influence on the product perception of the users.
Percent of the social media-savvy users n = stated that the product they saw online was presented to them by an influencer. % of those with an affinity for social media even actively search for whatsapp mobile number list product information from influencers. Users see the main reasons for obtaining information directly from influencers as the feeling of being addressed personally % and the good explanation of the advantages and disadvantages of the product %. With regard to the influencer-savvy shoppers surveyed n = it was also found that every sixth - to -year-old online user later consciously buys a product that was presented by influencers.
Influencers generally have the greatest influence on the areas of nutrition fashion beauty and technology. Diet is an age-spanning issue. The credibility of the influencers was also surveyed in the study. Almost a third of the online users surveyed stated that product presentations by influencers and experts on the Internet are particularly credible. According to the users only recommendations from friends and acquaintances % and ratings from customers on product pages % are even more credible. Study “The Impact of Influencer Marketing on Perception and Experience of Unknown Weak and Strong Brands.