In Ali's ecology, by accumulating a large amount of related data, Ant Financial can understand the overall state of the supply chain from various dimensions, which can be used to determine the direction and quantity of demand, target customer credit assessment, risk analysis, warning and control, or for precision financial and logistics services.
3. Scenario-driven capabilities Transfer the decision-making ability of data-based credit granting to various scenarios, and sms marketing service combine financial capabilities and scenarios to launch products with better experience. This capability of Ant Financial is actually to meet the needs of small and micro business entities throughout the life cycle of scenarios to form a personalized The product. The logic of these products is diversified data and scenario-based design:
Ant Financial is suitable for a variety of scenarios, including online and offline scenarios such as Tmall, Taobao, Youku, TaopiaoPiao, and word-of-mouth within the Ali Department. Ant Financial can match these scenarios to financial institutions. For example, the return insurance launched by ZhongAn Insurance is actually a scenario insurance provided to Alipay users under the shopping scenarios of Taobao and Tmall.