From Douyin's slogan - "a new generation-focused music short video community" and videos often limited to 5-15s, it can be seen that this product is positioned as a music short video community suitable for young Chinese people, making vertical Buy email list music. UGC short video. Douyin's target users can be divided into three categories:
(1) Internet celebrity users
Such users have a strong willingness to express themselves and are brave to try new things. They are typical frontier users of the mobile Internet, and have a very high enthusiasm for the production and editing of music and creative videos. They hope that their works can be exposed to more people. . They will spend a lot of energy on managing fans, and they also hope to meet more friends of the same level through the platform, so as to communicate, support, and learn from each other to achieve advancement and ultimately realize self-worth.
(2) Follow-up users
Such users appreciate the wonderful works of those talented people, and also long to shoot the same cool videos themselves, so they need to find the stars in their hearts on the platform, follow them, learn from them, and then achieve better self-expression.
(3) Melon-eating users
Such users do not have a strong willingness to express themselves and dare not show their faces on public platforms. They come to the platform just to find and see wonderful works, which not only enriches their fragmented time, but also adds interest to their lives. This type of user can bring most of the VV and DAU to the platform, and is also the mass base of the first two types of users.