Entertainment, tools, and timeliness, these three are the characteristics of small programs. This article will conduct a detailed analysis and introduction of the popular small program Steps. 1. Background Mini program design, in terms of scene design, mini programs generally meet three characteristics: entertainment, tools, and timeliness. Small program traffic is more prone to fission, and there are some differences with the APP method. APP has independence, rich content, and functional diversity, giving enough space for operations. The small program is ready to use, and the development cost is low and fast. , Convenience, the product is more strongly perceived by users; with the help of WeChat bonus, there are more new opportunities, this time I
want to talk about the popular small program Bushubao. 2. Product overview 1. Introduction to the platform Bushubao is developed by Beijing Fuchuang Times Technology Co., Ltd. and a marketing plug-in of Zhejiang Hejiang Information Technology Co., Ltd. It is mainly for users to exchange gifts through the number of steps, and reverse the flow for other phone number list platforms. 2. Business Process Users authorize to bind WeChat steps, exchange daily steps for fuel value, clear steps at zero every day, and then use fuel value to exchange corresponding products. 3. Mode overview In Bushubao, WeChat will record the user's steps every day, and then exchange the fuel value according
to a certain proportion. Users can obtain additional fuel value by signing in, inviting friends, seasonal subsidies, etc. The fuel value is the only circulating "currency in the product". ”, users can exchange for affordable products without spending money. The only way to get the fuel value is through the number of steps, the winners share friends, draw prizes, sign in, walk challenges, answer questions, etc. These sources of goods are currently mainly provided by Hejiang Mall Company. They use some small commodities to attract traffic, accumulate users, and wake up users to enter the applet every day to exchange fuel value and increase daily life. It is similar to the exchange of points for other airlines, but the points become fuel value. 3. Market situation